Our Product

Why Choose MI Fresh Roof?

We don't use a typical roof sealant or cleaning product. We are partnered with the top-of-the-industry roof rejuvenation product Fresh Roof. We treat your roof with a scientifically formulated, all-natural, agricultural bio-oil solution that re-saturates dried, brittle shingles and restores and extends their life. It’s totally safe and clean and saves property owners thousands of dollars vs. replacement, guaranteed.

WHAT IS FRESH ROOF?

Fresh Roof's groundbreaking GreenSoy Technology isn't just a roof treatment—it's a maintenance powerhouse that keeps your shingle roof performing at its best for years to come. Our innovative formula repairs and rejuvenates each shingle, creating a protective membrane that spans your entire roof.


This proactive approach not only addresses damage from UV rays, rain, and wind, but also extends the life of your roof. Whether your roof is brand new or showing signs of wear, Fresh Roof is the solution. With repeat treatments every 6 years, you can ensure your roof stays resilient and protected against the elements.


And with our industry-leading 6-year warranty, you can trust that Fresh Roof delivers lasting results, saving you time and money in the long run. Plus, by refreshing your roof's appearance, Fresh Roof enhances your home's value and curb appeal.

HOW IT WORKS


Flexibility

Fresh Roof starts at the surface of each shingle to create a membrane that stretches across your entire roof and helps protect against the elements, season after season.


But this science is more than skin deep. Fresh Roof’s formula is designed to penetrate the different pockets within each shingle’s unique molecular makeup.



As it soaks into those pockets, Fresh Roof triggers chemical reactions inside the shingle’s asphalt components to target the existing effects of age, weather and wear.


The chemical reactions work together to create – shingle by shingle, molecule by molecule – a roof that’s truly transformed under the microscope and even looks revived to the naked eye.

Grit retention

A healthy roof has a lot of grit. That’s because the granule textures across the surface are the first line of defense for everything below, including the soft underbelly of the roof and the bedrooms just under that. Fresh Roof strengthens the actual structure of the shingle to provide the weatherproofing foundation those granules need to withstand whatever the world throws at ‘em throughout the next decade. Left untreated, asphalt shingles lose more than double the amount of grit compared to shingles treated with Fresh Roof.


Intercellular penetration

The problem with other products is, by design, only the roof’s surface receives reinforcement. Once that superficial layer wears away, your roof is right back where it started. Fresh Roof works like a molecular cleanse to flush out brittle, breakable elements from the asphalt shingle that could otherwise cause leaks and lead to premature roof replacement. How? Researchers at Iowa State University developed a new kind of rejuvenating formula that takes an active role in the absorption process to reach every single part of every single shingle.

Absorption

Retention

Restoration

What a Fresh Roof Treatment Does

  • Rejuvenates aging asphalt shingles so they don’t have to be replaced
  • Extends the life of the shingles by 6 to 18 years.
  • Restores flexibility by 50%
  • Reduces damage caused by wind and hail
  • Restores shingle color
  • Kills algae and moss, and hinders re-growth
  • Keeps shingles out of landfills
  • Improves fire resistance by 40%
  • Locks in granules and reactivates adhesives
  • ALL OF THIS AND YOU ARE BACKED UP BY THE LONGEST WARRANTY IN THE INDUSTRY!

A Proven Technology

Agricultural oils have been used for nearly 20 years to extend the life of asphalt pavement. These oils maintain the flexibility of pavement and prevent brittleness which leads to cracks and potholes.​ Departments Of Transportation in the US and Canada use this technology to extend the life of asphalt roadways and save on maintenance and replacement costs. Our supplier, Fresh Roof, has re-formulated this treatment through Iowa State University and made it available for asphalt shingle roofs.